Anna Bruno, MBA '10, Park Fellow
Anna Bruno, MBA 10, Park Fellow

Sunday, January 31, 2010

A Brave New MBA

Venture capitalists, entrepreneurs, and other innovation-minded folks are always knocking the MBA. Some (ala Guy Kawasaki) say that an MBA is actually a mark against you. I disagree.

These naysayers seem to have forgotten that science and technology aren't the only products of innovation--education has changed too. Their illusion about MBAs is that we are a bunch of type-A, PowerPoint savvy, conformists, who all want jobs at McKinsey or Goldman, but would consider a startup only if no other offers come to pass. They hold fast to the archaic idea that all we do is sit around reading Harvard cases and "solving" business problems with Porter's Five Forces (well maybe that's what they do at Harvard).

Those notions just aren't true anymore. They may have been at one time and they may still be for some MBAs, but not as a matter of course. My MBA hasn't just been about learning how to innovate--even better, it's been about actually doing it. I've had the opportunity to manage a small venture capital fund, and in so doing I've assessed hundreds of business ideas, plans, and models. I've been able to share my writing again, through this blog, the Cornell Business Journal, and VentureViews (BRV's newsletter). I'm now working on my second business plan (the first one didn't pan out but the learnings were invaluable). I've studied the psychology of consumer behavior, which I will take to the next level this semester with a graduate psych course on automatic decision making. I've examined disruptive technologies under Don Greenberg. I've spent my summer at Novell working on a multi-million dollar strategic alliance. I could go on.

The point isn't that we don't read cases or learn the MBA staples (finance, accounting, economics, strategy...). We do that. But we do so much more, and I for one feel armed to innovate in ways that I couldn't have dreamed up before stepping within the walls of Sage Hall.

3 comments:

Unknown said...

Well said. Cheers, Anna!

Unknown said...

Hi Anna,
Greetings from San Francisco! My name is Katrin and I am currently applying to Cornell MBA program and was invited for an interview. I would like to learn more about the school and if possible meet with you to be able to learn more about your experience. I will be in Itacha this weekend, March 12-15. Could you please let me know if you have time to meet for half an hour or so?

Thanks!
Katrin

Anna Bruno said...

Hey Katrin - hope you enjoyed your visit! Unfortunately, I was in NYC this weekend. Let me know how to reach you directly and I'm happy to talk about life at the Johnson School.