Anna Bruno, MBA '10, Park Fellow
Anna Bruno, MBA 10, Park Fellow

Friday, July 24, 2009

So Much to Say

Ironically, I think the main reason that I haven't blogged much this is summer is that there are so many things to blog about, I couldn't settle on what to write. Novell (NOVL) has proven to not only offer what I have to imagine is one of the strongest MBA intern programs in the industry (i.e. access to and events with the entire senior executive team, projects that sit at the heart of the core business, social outings, not to mention recognition for hard work and delivery), but also to be a great choice for me personally.

The question of how to market and sell open source software is profoundly interesting, and perhaps what drew me to the company in the first place (in addition to the unbelievably capable team). I was at one time perplexed by how Novell could recruit and retain such talent, when so many other companies struggle to nurture the human capital that their very success is contingent upon. But as I've gotten more intimately involved with the operations of the company, I must say, I get it.

Novell is a company at a cross roads, facing unique and complex challenges. It is a company ripe with opportunity that has the maturity, resources, and alliances to take advantage of that opportunity. This sets it apart both from large, public companies that lack agility and the ability to innovate, as well as small private companies that lack resources, relationships, patent portfolios, breadth and depth.

I intend to write more later on what I've learned--specifically through my role in Alliance Marketing and generally on what I have found to be a top notch marketing organization. I also hope to offer my two cents on how this all fits with my MBA at the Johnson School, in regards to areas of strength and opportunities for improvement. But those are separate blogs for another day.