Anna Bruno, MBA '10, Park Fellow
Anna Bruno, MBA 10, Park Fellow

Saturday, April 18, 2009

Fortuna

Cornell's annual Entrepreneurship Celebration took place this week, giving students and alumni alike the opportunity to see some of the magic and creativity that is lurking below the surface of the University. BR Ventures hosted the Cornell Venture Challenge, a business plan competition judged by VCs and industry experts. As a new manager of the fund, I got to sit with the judges as they deliberated and see firsthand the art that goes into selecting a promising business.

I say "art" because there was nothing scientific about the process. Five smart guys sat across the table from each other, bounced around their thoughts, critiqued, criticized, complimented and chose winners and losers, taking themselves and their jobs very seriously, but making sure to crack a few jokes along the way. And in a nutshell, that's what VCs do--sure there's due diligence and expert advice, valuation, etc. but it's all highly subjective and at the end of the day, the only true authority is hindsight. The truth is that if venture capital were a science, than the good scientists would be very very rich and there would be no bad VCs left to lose.

I'm currently taking a course on valuations and the looming theme that Professor Weinbaum stated upfront is that valuations can be (and are) molded to arrive at almost any desired outcome. In effect, an "artist" can decide on the value a priori and then use a valuation to provide proof of its veracity. Someone with even an amateur (undergraduate) background in philosophy such as myself has got to laugh at this methodology. Descartes would undoubtedly get a kick out of valuations.

If it all seems pointless and futile--if VC seems like little more than a crap shoot--then business itself might be reduced to a mere game of poker, where strategy and observation play a role, but luck deals the cards. I think that luck is more relevant than most of us would like to believe, but at the end of the day, our very human skills of perception, negotiation, understanding and interconnectedness--in fact, our feelings--serve to elevate gambling into good business, if only we have the experience to back them up.

Congratulations to all the finalists and Bombyx, the winner of the Cornell Venture Challenge. And good luck!

Friday, April 3, 2009

Rock N' Roll

First of all, the book I've been touting for weeks is now available. Buy it here. You'll love it.

Last night I did something that I've never done before in Ithaca. I attended a phenomenal rock concert. As you might imagine, Ithaca isn't exactly a haven for popular musicians (although it's artistic spirit does lend itself to local bands). For some unearthly reason, Josh Ritter hopped on his tour bus and traveled to Ithaca to play a show. In truth, he played a half a show--the other half was played by a British alternative band called Gomez. Fortunately for me, Josh played first, because I left after a few songs of Gomez' act.

Josh Ritter is brilliant. He's a poet and he writes about all the right things, like Van Morrison in his heyday. I think he too was surprised to find himself in Ithaca. He kept saying "why haven't I been here before?" I'm pretty sure I know why, but it was nice of him to say he'd come back. The show was supposed to be at State Theatre, a beautiful large theater with an orchestra and a balcony, but was moved to a place called the Haunt. I'd never been to the Haunt, but it was a very cool venue, which I'll definitely go back to. Ultimately, I was glad to see the show there. It was far more intimate than it would have otherwise been and I prefer concerts where people are standing (and drinking) and involved, over concerts where people are sitting. The symphony is for sitting; rock is for standing (and ideally, dancing). The disconcerting thing about the last minute change of venues is that I can only guess it was because they simply didn't sell enough tickets and State Theatre would have felt empty. If colleges are supposed to have the pulse on great music--and not just music with mass popular following--but great, less known, more talented artists, then Cornell (and Ithaca College) seems to have dropped the ball.

My suggestion is that it picks the ball back up, and as much as I hate to admit it, the undergrads have to lead the charge. MBAs are getting too old. And Jackie Greene, if you are reading this, please come to Ithaca and play a show!